Dunkin': Mission To Serve

Dunkin' is once again celebrating Veterans Day with a sweet salute to the brave men and women of the armed forces. On Monday November 11, veterans and active duty military are invited to participating Dunkin' restaurants nationwide for a free donut of their choice, no purchase necessary. The return of the Veterans Day donut special is part of Dunkin's long-standing commitment to supporting active military and veterans.
Agency: BBDO, New York

In addition to a free donut of their choice, the first 50 veterans and active military at participating Dunkin’ restaurants on November 11 will also receive a thank you card written by members of the community from A Million Thanks. A Million Thanks is a nonprofit organisation that supports active, reserve and veteran military by sending millions of letters of thanks and encouragement directly to service members. Since its inception in 2004, A Million Thanks has delivered over 9.8 million cards to U.S. troops stationed around the world. On Veterans Day, Dunkin’ fans will have the opportunity to add their own custom message to digital cards featuring words of thanks and encouragement to active duty military on Dunkin’s Instagram page on Veterans Day. Favourite messages will be selected by Dunkin’ and printed and mailed to active military members through A Million Thanks. In celebration of the new partnership Dunkin’ is donating $10,000 to A Million Thanks for ongoing support of their mission.