TV ad: Alaska Milk Corporation: Alaska Milk's Paalala (Reminder)

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A Christmas film that gives everyone a glimpse of the emotional struggles of those whose loved ones suffer from dementia; of struggling to come into terms with the fact that someone you care about is slowly unraveling along with his or her memories.
Agency: MullenLowe, Philippines

Category Food
URL https://www.youtube.com/watch?v=TXADXmInSEs
Client Alaska Milk Corporation
Agency MullenLowe Philippines
Country Philippines
Uploaded 12 November, 2019

Credits

Chief Creative Officer
Leigh Reyes
Executive Creative Director
Abi Aquino
Creative Director
Roman Carlo Olivarez
Senior Art Director
Iya Parungao
Copywriter
Colleen Legaspi
Account Director
Pat Juat
Account manager
Steph Velasco

Other credits

Director of Brand Planning: Viboy Palillo

Client Services Director: Aimee Sarmiento

Deputy Business Unit Director: Mel Jimenez

Head of Tech & Platform Services : Raffy Bariso

Content and Platforms Manager: Celine Tila

Business Development for PR: Joel Quizon

Production House: UxS

Broadcast Producer: Jhohanna Hukom

Film Director: Joel Ruiz

Post Production: Contagious

Client: Alaska Milk Corporation

Marketing & Business Development Director: Harvey Uong

Marketing Manager: Joanne Mae Angeles

Brand Manager for Alaska Classic: Maria Kassandra Tagle

Brand Manager for Alaska Creams: Henry Camacho

IMC Manager: Tanya Pico

IMC Manager: Cecile Jacela

Digital Marketing Manager: Kevin Czar Roque

Alaska Milk Corporation: Alaska Milk's Paalala (Reminder)

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Alaska Milk Corporation: Alaska Milk's Paalala (Reminder)

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