TV ad: Vauxhall Motors: New Astra Light, Drinks Less Fuel

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Embed Video

Vauxhall Motors has launched its latest marketing campaign via Velocity, for the all-new Astra, highlighting how much 'lighter' in emissions the new model is. Set to Etta James' 'I Just Want To Make Love To You' single, the new Astra campaign pays homage to the original 1995 'Diet Coke Break' advert following a group of office workers as they announce 'break time' and gather at the window in anticipation. Their attention is captured, as their eyes follow a new Astra driving around and seductively splashing through puddles, before coming to a stop under a billboard stating ‘New Astra Light, Drinks Less Fuel’. The messaging within the campaign hones in on the needs of modern-day consumers and highlights what really matters to the drivers of today; cutting fuel consumption, reducing emissions and lowering running costs.