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Top 6: November 20th 2019
Outdoor
MINI Australia: Looking Good Betsy
Top 6: November 20th 2019
MINI Australia has partnered with Dentsu Aegis Network to mark its 60th year in fitting style with a unique and innovative Out-of-Home campaign. Utilising number plate recognition technology, the dynamic digital OOH execution delivers bespoke messages tailored for each MINI driver as they pass a landmark Melbourne billboard location. The collaboration between MINI, Posterscope, Vizeum and QMS builds on the passion and pride of the MINI community by recognising their support and inviting them to help celebrate the milestone. The 60 Year Anniversary campaign has been inspired by the 75 per cent of new MINI owners who choose to name and personalise their car via the MINI new-owner welcome process.
Media: Dentsu Aegis Network – Vizeum Also best this week |
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