 |
Tv
New World: Enjoy Christmas ‘Round at Ours
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
New World has launched their Christmas campaign with the theme of "Enjoy Christmas 'round at ours" created by the Clemenger Group. A 45 second story featuring a happy-go-lucky dad, Jack, whose generosity and openness sees him off to New World to get what he needs to cater for all the people he’s invited 'round. Individual moments from Jack's Christmas story will be cut up and used to promote all of New World's Christmas retail activities in the build-up to Christmas Day.
Agency: Colenso BBDO, New Zealand For instance, we see Jack collecting a set of glasses at check-out highlighting New World’s two-month long Spiegalau Glassware collection promotion. Images from the film will also feature in an OOH extension of the campaign. The campaign is backed with the iconic Christmas tune of Winter Wonderland specially re-interpreted for the campaign by Anika Moa. A full-length version of the track will play in New World stores on their Christmas playlists and also be made available for download for customers. Anika Moa herself will be seen fronting online videos covering various aspects of New World’s Christmas with all her lovable cheekiness.
Group General Manager Marketing & CX: Dominic Quin Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
