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V Energy: Procrastination Place
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V Energy wants to help people escape "The Procrastination Place". Gen Z and younger Millennials (18-25) have big goals, but are living in the most distracting time in history. This is where a little guarana-powered liquid motivation comes in. The first phase of the new Make it Happen platform developed by Clemenger BBDO Sydney launched this weekend in Australia and New Zealand, and features TV, cinema, digital, social and OOH. The launch film - which draws on meme culture and the deepest parts of the internet - was brought to life by Sweetshop's Damien Shatford.
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