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Outdoor
Smithwicks Ale: Keep It Interesting
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Smithwick's, Ireland's No.1 ale, has launched a new integrated campaign prompting the Irish public to 'Keep It Interesting'. Amidst the sea of sameness of yellow lagers and beers, the iconic red ale stands out as the more interesting choice. This campaign is the first work for Smithwick's by Boys+Girls, Ireland's largest Independent agency. The Diageo-owned Smithwick's brand is full of character with a sheer abundance of interesting things to say, so the idea was to make stand out designs bursting with character. Drawing inspiration from the way we chat over a pint, the creative uses expressive, hand-lettered typography to create a bespoke tapestry of headlines and showcase Smithwick’s unique brand attitude. The campaign was shot with world renowned drinks photographer and director Martin Wonnacott.
Brand Manager: Ben Finnegan Related |
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