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Cathay Pacific Airways: Let Your Senses Guide You
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Cathay Pacific today launched a fully integrated campaign to announce its enhanced Business Class experience that offers a suite of thoughtfully chosen enhancements to the service with soft products and culinary offerings. These enrichments are designed to offer passengers a more holistic, sensory experience that begins from the moment they begin their journey. This new campaign, created by VCCP, is called "Let Your Senses Guide You" and is about travel, at its heart, being a sensory experience, whether passengers are flying for business or for leisure. The campaign first takes customers through all the sensory experiences one can enjoy during travel, whether it’s trying new food, finding relaxation somewhere you’ve never been before or feeling the rush of exploring a completely different culture. It then leads back to the start of their journey and the new elevated inflight experience – from the delicate Hong Kong Flavours, to our exclusive Bamford amenities, 400-thread-count premium bedding, and even our engaging restaurant-style dining service – showcasing how all the exciting sensations enjoyed by travellers actually begin when they fly with Cathay Pacific.
Agency contact: Craig Mapleston - Regional Director Related |
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