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Top 6: November 27th 2019
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Ruavieja: Escape

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Top 6: November 27th 2019
Leo Burnett Madrid has launched a powerful holiday campaign for Spanish liqueur brand Ruavieja. 'Escape' reflects on the prisons of the mind that prevent us from spending more time with the people we love – a continuation of last year's award-winning 'The Time We Have Left'. The campaign is accompanied by an online test for viewers to find out which prison they are trapped in: routine, pride, shyness, discipline or instability. The test was developed by psychotherapist Dr. Olga Cordoba, who collaborated on the creation of the campaign.
Credits Other credits

Client Contact: Maria Prados, Angela Rich, Telmo Pagalday, Borja Vilarrasa, Belén Villaescusa

Account Director: Laura Gutiérrez

Account Supervisor: Clara Hernangómez, Ana Campos

Music: Fernando Velázquez

Sonido: Fede Pajaro (The Lobby)

Media Agency: Mediacom

DIGITAL CONTENT & WEB

Client Contact: Maria Prados, Angela Rich, Telmo Pagalday, Borja Vilarrasa, Belén Villaescusa

CCO: Juan García-Escudero

Creative Directors: Dani Sáenz, Gastón Guetmonovitch

Head of Art: Juan Frías

CEO: Ricardo del Campo

Account Director: Laura Gutiérrez

Account Supervisor: Clara Hernangómez, Ana Campos

Agency Producer: Jesydee Rivero

Head of Digital: Carmina Serrano

Director de Proyectos Digitales: Víctor Moreno

Senior Digital Developer: Luis Marcano

Digital Developer: Javier Ruiz Trillo

Production House: Blur

Director: TACO

Photography Director: Laurent Pulain

Executive Producer: Mario Forniés

Producer: Xoan Cornide / Jorge Casas

Sound: Fede Pajaro (The Lobby)

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