 |
Embed Video
There's a secret hidden in almost every website and every digital image you've ever seen. That secret is Lena, a Playboy centrefold. She is "a face more studied than the Mona Lisa's" … read moreand has been called Tech's Original Sin. But how did a centrefold from the '70s become the most used test image in the world? And what impact has it had on women studying or entering tech industries? Introducing Losing Lena, a new film and campaign developed for Creatable & Code Like a Girl by Clemenger BBDO Sydney, FINCH, Facebook and Kamber, that asks us to help remove one image to make millions of women feel welcome in tech. Lena’s story began in 1972, when the Swedish model posed as the Miss November centrefold. The next year, her centrefold was chosen by some men at the University of Southern California (USC) as an ideal test image for the algorithms they were working on to turn physical photos into digital bits. This research laid the groundwork for what would later become the jpeg, an image standard that revolutionised our digital world. Incredibly, 46 years on, Lena is still the most infamous test image in the world. She is symbolic of how women were left out, and pushed out, of the industry. Losing Lena is a compelling documentary that questions the very tenets of the tech industry and leaves us pondering: Why wasn’t Lena retired years ago? It explores a thread that binds together so many similar challenges and biases women in tech have experienced around the world. In a first for the Australian film industry and Facebook Watch, Losing Lena will be available to view at a series of events hosted by Code Like a Girl or exclusively on the Facebook Watch platform from November 26 onwards. In addition to the film, a campaign has been launched that calls on members of the tech industry, businesses, universities and organisations to commit to Losing Lena at www.losinglena.com, as well as find substitute images that can be used for image processing testing.
read less...FOUNDER & CEO: ALLY WATSON
CHIEF MARKETING OFFICER: JOSEPHINE COLSON
CO-FOUNDER: GREG ATTWELLS
HEAD OF CREATIVE TECHNOLOGY: BRENDAN FORSTER
HEAD OF CRAFT: DANIEL MORTENSEN
DIGITAL DESIGN LEAD: IVAN SO
SENIOR DIGITAL DESIGNER/DEVELOPER: JAY YOUNG
FRONT END DEVELOPER: DALE EMROSE
HEAD OF INTEGRATED PRODUCTION: DENISE MCKEON
INTERACTIVE EXECUTIVE PRODUCER: CLAIRE BISSET
CEO: NICK GARRETT
GROUP ACCOUNT DIRECTOR: CATH BOSSON
SENIOR ACCOUNT DIRECTOR: SMARAN JWORCHAN
COMMUNICATIONS PLANNER: REBECCA DE BEER
EDITOR: JOE MAURICI
EDITOR: ALEX GUTERRES
EDITOR: EMILY CORNELIUS
ONLINE EDITOR: JESS MORGAN
SOUND ENGINEER: ROBBIE BALATINCZ
KRIS ROWE – EDITOR
MEDIA PARTNER AND FILM DISTRIBUTION: FACEBOOK
ANDY BLOOD – CREATIVE STRATEGIST, FACEBOOK CREATIVE SHOP
KAREN MAURICE-O’LEARY – CREATIVE STRATEGIST, FACEBOOK CREATIVE SHOP
DIGITAL AND BOT DEVELOPMENT: KAMBER
JONATHON BINK – BOT UX DESIGN & PRODUCTION
REBECCAH CHURCHWARD – PRODUCER
TECH PLATFORM: THE BOT PLATFORM
SYD LAWRENCE – CEO & CO-FOUNDER
PR (AUSTRALIA): CLEMENGER PR
NICK ZONNIOS – HEAD OF CLEMENGER PR
SOPHIE TRUTER – SENIOR ACCOUNT MANAGER
GEORGIA RANDALL – PR & SOCIAL COORDINATOR
PR (USA): PORTER NOVELLI
STRAHAN WALLIS – PROJECT LEAD, MANAGING DIRECTOR, PORTER NOVELLI LA
SARAH LEWIS – PROJECT LEAD, ACCOUNT MANAGER, DIVERSITY & INCLUSION CHAMPION, PORTER NOVELLI LA
KYLIE BANKS – MEDIA RELATIONS LEAD, ACCOUNT SUPERVISOR, PORTER NOVELLI LA
ROSIE DE QUELJOE – MEDIA RELATIONS CO-LEAD, SENIOR ACCOUNT EXECUTIVE, PORTER NOVELLI LA
SARAH VASQUEZ – ACCOUNT EXECUTIVE, PORTER NOVELLI LA
GLADYS CARDENAS – ASSISTANT ACCOUNT EXECUTIVE, PORTER NOVELLI LA
MIRNA GORGY – ACCOUNT COORDINATOR, PORTER NOVELLI LA
HEIDI DEHART – ACCOUNT EXECUTIVE, PORTER NOVELLI SEATTLE
CAROLINE REGAN – ACCOUNT MANAGER, CONE COMMUNICATIONS (A PORTER NOVELLI COMPANY).
SANDY SKEES, US PANEL MODERATOR, GLOBAL LEAD OF INNOVATION & IMPACT PRACTICE, PORTER NOVELLI SF
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
