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The Swedish Paralympic Committee: The Challenge
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The Swedish Paralympic Committee, together with their sponsor Toyota, has just released a new campaign to highlight the talent in parasport. The campaign is produced by the advertising agency The&Partnership Nordics. Five-time Swedish champion Rebecka Sternisa Bellander is aiming for the Tokyo 2020 Paralympics. As a part of her preparations, Toyota and the Swedish Paralympic Committee arranged a nerve-wracking wheelchair tennis match where she played against tennis legend Jonas Björkman. The results? 24-year-old Rebecka outclassed Jonas. The purpose of the match was to highlight the enormous talent that exists in parasports and spark engagement. The match, and the preparations, will be releases in a film campaign online with three short video episodes.
Client Director: Joachim Medalen Related |
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