Code Like A Girl and Creatable: Lena Retires

Lena is widely regard as Tech’s Original Sin. Her misappropriated Playboy centrefold was used back in the 70’s for research that led to the j-peg. Today she is still the most widely used test image in the world. Lena asks the tech industry to stop using her image to make women feel welcome in tech. To give this a grassroots feel, we've left this creative purposely unbranded.