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MOVEMBER Foundation: Pash Rash
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16 years and over 5 million moustaches since its first ever campaign, Movember has dedicated the final week of the 2019 campaign to the common hazard of growing a Mo – ‘Pash Rash’. The advertising, which focuses on the partners of Mo growers, will run in in tandem with the core ‘Whatever You Grow Will Save a Bro” campaign. The campaign revolves around a tongue in cheek ad featuring three Australian models showcasing their ‘pash rash’. The original soundtrack “On Your Mouth” was made specifically for Movember by Melbourne band The Marion Cranes. As well as demonstrating the support of partners and loved ones, the campaign aims to drive donations towards the end of the month, by doing something different. Movember has created ‘Movember Rain’, the world’s first, gender neutral, all natural, pash rash cream, created by boutique New Zealand skincare brand, Triumph & Disaster. The product will be sold through Movember’s social networks for a limited time.
Movember Marketing Director – Jason Olive Related |
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