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Lincoln Financial Group has announced that it has launched 'The (Un)Spoken Plan' campaign featuring a social experiment called 'Restaurant Talks', in which they took over a … read morerestaurant, added hidden cameras and changed up the menu to get real, unsuspecting families talking about finances. This is the first campaign from FCB’s New York office for Lincoln Financial since securing the company’s digital and social business in the first quarter of this year. The agency’s relationship with Lincoln Financial began in 2015. 'Restaurant Talks' was created in response to a new proprietary survey, entitled the 2019 Lincoln Financial Conversation Survey, that revealed, among other startling statistics, that 47% of Americans struggle to have conversations with loved ones about long-term financial planning. The campaign’s goal is to lower this unsettling number by encouraging people to talk to their loved ones about finances with the help of Lincoln Financial tools and resources. The initiative sets out to inspire Americans as they gather around the dinner table this holiday season. The campaign film, which was directed by Washington Square Films director and hidden camera expert Andrew Lane, featured various families arriving at a restaurant for dinner. The families were handed a unique menu made up of surprising data points (the appetisers) and tough financial questions (the main courses) covering a range of savings, protection, retirement and financial planning topics. Diners were then informed by their waiter that they could pay for their meal only by having a meaningful financial conversation with their loved ones – right then and there. Hidden cameras captured the real reactions and enlightening discussions that followed.
read less...Content Creator: Thomas Mori
Content Creator: Jack McCormick
Content Creator: Andrew Mikhael
Chief Strategy Officer: Todd Sussman
SVP, Group Strategy Director: Ben Grossman
Strategy Director: Hanna Park
Senior Social Strategist: Greg Hines
President: Emma Armstrong
SVP, Account Director: Wendy Steinberg
Account Director: Sarah Tarner
Senior Project Manager, Operations: Jesse Morris
Director of Integrated Production: Adam Isidore
Executive Broadcast Producer: Leanne Diamond
Director of Business Affairs: Janice Katz
SVP, Corporate Marketing, Communications and Strategy: Kristen Phillips
VP, Advertising and Sponsorships: Angela Schema
Director of Advertising: Sarah Blair
Director of Social Media and Content Strategy: Holly Hettinger
Content Marketing & Social Media Consultant: Kirk Wilson
B2B Advertising Consultant: Dani Vitale
Analyst, Consumer and B2B Advertising: Brad Cutler
Edit Company: NoMad
Editor: Adam Schwartz
Colorist: Stephen Picano
Flame: Alexander Chizhov
Producer: Valerie McAndrews
Executive Producer: Jennifer Lederman
Audio Post: Heard City
Mixer: Eric Rado
Mixer: Jody Loeb
Music: Ashe & Spencer
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