Gillette: Man Enough - Shaving Stereotypes

One of the enduring stereotypes about manliness that has been passed down generations, is that crying is a sign of weakness. When in fact, it takes real strength to show vulnerability and emotions. As a responsible male brand, Gillette believes that even if you express your pain through tears, you are #ManEnough. By presenting the real-life story of Lt Col M K Sinha SM (Retd) and his father, we want to pave the way for a new understanding of manliness and strength, that the next generation of men should aspire to.
Agency: Grey, India