FQM Farma: Self-esteem

In Brazil, talking about sex during gynecologic consultation is still considered a taboo. This issue becomes even more evident with cancer patients. The purpose of the film, shown both in the social media of the brand and the NGO that supports the patients (Laco Rosa Foundation), was meant to provoke an open debate about this cause. The film was released and boosted in the social media during the October Rosa, the month dedicated to the international movement for breast cancer control awareness.
Agency: Camisa 10