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An Post: Christmas Away From Home, Alison's Story
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This Christmas, JWT Folk has created a campaign for An Post dedicated to the real stories of Irish families. These stories explore connecting with loved ones and Sending Love with An Post, whether it is to the other side of the country, the world or directly to those who they care for the most. The TV commercial tells the real story of a family living in temporary accommodation in Ireland. While actors are used to bring this to life, the voice that accompanies the footage is that of a real Mum telling the story of her, her children and how she is doing all she can to bring some Christmas magic this year despite their circumstances. ‘Send Love This Christmas’ represents the next phase of a journey that JWT Folk is on with An Post to support those living without a home in this country. The campaign aims to raise awareness, but also provide a solution for the Irish public to play their part. This Christmas, for every €19 stamp booklet sold, An Post will make a donation to homeless charities, to help support people and families homeless and living in temporary accommodation. Based on anticipated sales, An Post expects the donation to these charities to be an estimated value of €150,000.
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Creative Partner – Karl Waters Related |
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