Since its launch in 2018, 1850 Coffee's loyal fans have been praising its bold and balanced flavor, saying it's so delicious "you don't even need to add milk." Creatively, that … read moretranslated into a wonderfully outrageous story arc: the best brew on the Black Market, coffee quality so high, so pure, it's questionable if a coffee this good is even legal.
Agency: Publicis, New York
In the showcase two-minute film, and the :60 broadcast spot, Quality That’s Criminal, 1850 Coffee is humorously treated as illegal contraband. We witness men in ascots hiding steamy hot mugs in their blazer pockets, stockbrokers pouring it from carafes on street corners and Hollywood “it” stars getting cuffed for possession. The creative is an overtly absurd cop dramedy that’ll make you want to get your hands on your own steamy hot mug of 1850 Coffee.
read less...
