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With the holiday season in full swing, Toyota continues to highlight the importance of family and friends coming together. This year's holiday spot, "Yellow Paper", features military service members returning home for the holidays to a touching homecoming surprise. The :90-second spot premiered during NBC's Sunday Night Football "Thanksgiving Special", with a live throw coming out of Toyota halftime. To continue spreading the message of togetherness and holiday spirit, the spot will also air on NBC's primetime special, "Christmas in Rockefeller Center", on December 4 with a personalized setup from a show host.
Agency: Saatchi & Saatchi
Credits
Other credits
Executive Director, Integrated Production: Lalita Koehler
Director of Content Production: Sara Seibert
Senior Broadcast Producer: Jennifer Vogtmann
Integrated Producer: Alex Granieri
Senior Music Supervisor: Kristen Hosack
Director of Product Information: Matt Hardesty
Product Specialist: Travis Ray
Project Managers: Jon Cindric, Magda Zapien
Managing Director: Al Reid
Group Account Director: Ginger Christensen
Account Director: Nicole Timerson & Amy Puig
Management Supervisor: Lauren Messina
Account Supervisor: Charles Paterson
Chief Strategy Officer: Mark Turner
Managing Director, Connection & Insight Strategy: Don Longfellow
Senior Director, Strategy: Tyler Beck
Senior Strategist, Connections & Insight: Laura Gorder
Executive Communications Director: John Lisko
Broadcast Media Director: Janet Waters
Media: Jayson McKeon, Leah Rotti
Group Director, PR, Earned & Social Media: Jana Hartline
Director of Public Relations: Kimberly Harms
Broadcast Traffic: Nadzyah Guillermo, Reginald Holling
Director, Business Affairs: Linda Daubson
Business Affairs Manager: Katie Banghart, Erin D'Angelo, Kathi Bolliger, Lisa Lipman, Priscilla Rocha & Zandra de La Rosa
Client Name: Toyota Motor North America
Group Vice President: Ed Laukes
Vice President, Vehicle Marketing & Communication: Cynthia Tenhouse
General Manager, Brand/Cross Vehicle Line/Education/TDA: Scott Wracher
National Manager, TDA/TRAC/TCUV: Cynthia Brown
Manager, TDA/TRAC/TCUV: Tye Cannon
Marketing Analyst, TDA/TCUV/TRAC: Clint Middleton
Cross Tier Media Planner: Misty O'Neal
National Media Manager: Nancy Inouye
Marketing Media Manager: Pamela Park
Production
PARTNER / MANAGING DIRECTOR: Mal Ward
PARTNER / EXECUTIVE PRODUCER: Marc Marrie
HEAD OF PRODUCTION: Sam McGarry
LINE PRODUCER: Christa Skotland
EDITING COMPANY: Arcade Edit
EXECUTIVE PRODUCER: Crissy DeSimone
SR. PRODUCER: Kirsten Thon-Webb
EDITOR/PARTNER: Kim Bica
ASSISTANT EDITOR: Paulo Miramontes
TELECINE: Framestore
COLOR ARTIST: Beau Leon
FINISH / VFX: Framestore
Music: "Welcome Home" by Joy Williams
MIX: Lime - Loren Silber
