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NRMA Insurance: Protect What’s Precious
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NRMA Insurance has launched its latest Christmas campaign, delivering an important reminder to holiday drivers that too often we forget what's precious – our children. Created by Colenso BBDO, the holiday campaign covers Cinema, OOH, Digital and a Human Behavioral Experiment. The campaign was crafted with an integrated agency team from Mindshare and Thinkerbell. The film, directed by Steve Rogers, follows a family on Christmas Day carefully transporting the center piece pavlova on a journey to lunch at Gran’s house. We’re then sharply reminded that we’ve all been guilty of this exact scenario, cautiously driving to protect something that’s completely meaningless and unimportant like a cake, a new plant or take-away dinner, but what we should actually be paying attention to is how we drive with our children in the car.
Media Agency: Mindshare, AU Related
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