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NRMA Insurance: Protect What’s PreciousThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
NRMA Insurance has launched its latest Christmas campaign, delivering an important reminder to holiday drivers that too often we forget what's precious – our children. Created by Colenso BBDO, the holiday campaign covers Cinema, OOH, Digital and a Human Behavioral Experiment. The campaign was crafted with an integrated agency team from Mindshare and Thinkerbell. The film, directed by Steve Rogers, follows a family on Christmas Day carefully transporting the center piece pavlova on a journey to lunch at Gran’s house. We’re then sharply reminded that we’ve all been guilty of this exact scenario, cautiously driving to protect something that’s completely meaningless and unimportant like a cake, a new plant or take-away dinner, but what we should actually be paying attention to is how we drive with our children in the car.
Media Agency: Mindshare, AU |
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