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Chick-fil-A has always had a special relationship with time. Since opening its doors Chick-fil-A has been closed on Sundays to let people spend time how they choose. Sure, people come to Chick-fil-A for the amazing chicken, but also as a place to gather and spend a little time with one another. Quality time is part of who Chick-fil-A is. But lately, Chick-fil-A noticed people aren't getting enough. They’re eating alone. Glued to their phones. Always on the go.
Agency: McCann, New York
In our 2,500 locations, we see a little less “together time” happening every day. What if Chick-fil-A could find a way to encourage a little more together time? Even for an hour. Or two. Or ten. In the spirit of the season, Chick-fil-A created its first-ever holiday film to tell the story of a little girl named Sam who visits a whimsical Time Shop and helps her family rediscover the importance of quality time together. And now guests can visit the real-life Time Shop right here in New York City. An interactive, non-retail experience where guests can discover the power of Together Time, just like Sam. The pop-up encourages guests to explore custom rooms inspired by different ways of sharing quality time: Story Time, Play Time, and of course, Snack Time. Before leaving, guests enter Giving Time, where they can create a free Time Card to give to someone special. The Time Shop is free to visit with online reservations, and open to the public at 105 Wooster Street from 12/3 – 12/16, 11:00AM-8:00PM. Closed on Sundays, of course. At the center of the Chick-fil-A holiday campaign are Time Cards: printed cards in beautifully foiled envelopes that guests can personalize with a duration of time and an activity they want to share with a loved one in the upcoming year. From “1 hour to make a snow man” to, “5 hours of perfecting Dad’s cinnamon rolls,” it’s the time together that counts. Cards are available beginning on Thanksgiving Day in restaurants and at timeshop.com, and in December, at The Time Shop experience in downtown New York.
Credits
Other credits
CHICK-FIL-A
Jon Bridges, Chief Marketing Officer
Joe Saracino, SVP, Brand Strategy, Advertising & Media
Ashley Callahan, Sr. Director, Integrated Creative
David Rowe, Principal Team Leader, Integrated Creative
Liz Griffith, Sr. Principal Team Leader, Integrated Creative
Dustin Britt, Director, Marketing Investment
Katie Joiner, Principal Team Leader, Integrated Creative
Kate Neyhart, Sr. Platform Lead, Innovation
Emily Randall, Team Leader, Integrated Creative
Chelsea Lee, Principal Team Leader, Public Relations
Nikki Long, Principal Creative Lead, Brand Strategy
Ross Grimes, Principal Team Leader, Marketing Investment
Beth Grant, Principal Team Leader, Integrated Creative
John Shackelford, Principal Team Leader, Brand Strategy
Rachel Geist, Counsel, Corporate Legal
Laura Reichert, Sr. Leader Administrator, Integrated Creative
Haley Shue, Sr. Project Coordinator, Integrated Creative
Allison Fortune, Project Lead, Restaurant Communications
Alexis Carter, Sr. Project Coordinator, Integrated Creative
Lynah Stone, Sr. Project Coordinator, Integrated Creative
Chelsea Owen, Sr. Project Specialist, In-House Creative Agency
Arlenis Almonte, Sr. Project Lead, Integrated Creative
Rich Cutter, Sr. Principal Team Leader, In-house Creative Agency
Alok Nath - Principal Team Leader, In-house Creative Agency
Natalie Watson, Principal Program Lead, Customer & Market Insights
Emily Thomson, Product Lead, Marketing Technology
Kelsey Moore, Sr. Team Leader, Customer Technology Solutions
Jason Cannon – Sr. Specialist, Menu & Packaging
Natalie Williams – Counsel, Corporate Legal
Kaitlyn White – Principal Team Leader, Customer Digital Experience
Jeri Sute, Sr. Director, Corporate Legal
Ashley Rondorf, Sr. Specialist, Food Safety & Restaurant Solutions
Bill Hightower, Director, Corporate Legal
Tyrone Dillard, Sr. Director, Real Estate
Brian Lindley, Executive Director, New Restaurant Growth
Brittany Seifert, Project Lead, CFA One Membership Int'l
Hannah Wagner, Project Lead, Operator Communications
Hannah Cataldo, Project Lead, Operator Communications
Devika Bulchandani, President, McCann New York
Veronica Bertran, Managing Director, McCann New York
Larry Platt, EVP Executive Creative Director, McCann New York
Danny Rodriguez, EVP Executive Creative Director, McCann New York
Dina Hovanessian, SVP Group Account Director, McCann New York
Michael Morettoni, Account Supervisor, McCann New York
Kathy Love, SVP Executive Integrated Producer, McCann New York
David Mashburn, Executive Design Director, McCann New York
Julia Yu, Junior Designer, McCann New York
Josh Race, Junior Copywriter, McCann New York
Luzdivina Ruiz, Junior Art Director, McCann New York
Lisa Huang, Account Director, McCann New York
Alex Thompson, Account Executive, McCann New York
Eric Johnson, SVP Executive Music Producer, Integrated Production, McCann New York
Dan Gross, Integrated Music Producer, McCann New York
Julianna Katrancha, SVP Group Strategy Director, McCann New York
Justin Luk, Strategy Director, McCann New York
Rachel Aronson, Social Strategist, McCann New York
Whitney Bryan, Communications Planning Director, McCann New York
Donnalyn Smith, President, North America, Momentum Worldwide
David Chamberlin, SVP, Executive Experience Director, North America, Momentum Worldwide
James Gavigan, VP, Director of Production, Momentum Worldwide
Cameron Templeton, Creative Director, Momentum Worldwide
Karyn Froseth, SVP Director of Client Service, Momentum Worldwide
Brandi Sutley, Account Director, Momentum Worldwide
Drew Maddox, Manager, Business Leadership, Momentum Worldwide
Madison Schumacher, Senior 3D Experience Designer, Momentum Worldwide
Muoi Le, Associate 3D Design Director, Momentum Worldwide
Marina Negrao, Senior Producer, Momentum Worldwide
Miranda Saucedo, Producer, Momentum Worldwide
Charles Hunter, Producer, Momentum Worldwide
Kimberly Martin, Live Events Coordinator, Momentum Worldwide
Donna Meredith, Senior Integrated Producer, Momentum Worldwide
Maddie Demas, Associate Integrated Producer, Momentum Worldwide
Darlene Lato, Compliance Manager, Momentum Worldwide
Simone Miller, Associate Producer, Psyop
Victorior Wanchana Intrasombat, Designer, Psyop
Pedro Lavin, Designer, Psyop
Samantha Ballardini, Designer, Psyop
Felipe Hansen, Designer, Psyop
Robin Joseph, Designer, Psyop
Andrew Serkin, Designer, Psyop
Dionisius Bangun, Designer, Psyop
Marie Hyon, Designer, Psyop
Ben Chan, Storyboard Artist, Psyop
Briana Franceschini, Lead Technical Director, Psyop
Pat Porter, Previz Artist, Psyop
Nick Dubois, Previz Artist, Psyop
Doug Litos, Previz Artist, Psyop
Eric Cunha, Modeler, Psyop
David Soto, Modeler, Psyop
Anne Yang, Modeler, Psyop
Ieva Callender, Modeler, Psyop
Briana Franceschini, Modeler, Psyop
Brian Kim, Modeler, Psyop
Chris Santoianni, Modeler, Psyop
Pedro Conti, Modeler, Psyop
Kevin Ferrara, Modeler, Psyop
Ryan Kirkwood, Modeler, Psyop
Casey Reuter, Modeler, Psyop
Krista Albert, Modeler, Psyop
Aldrich Torres, Additional Modeling, Psyop
Nitesh Nagda, Additional Modeling, Leonstudio, Basilic Fly
Ieva Callender, Look Dev/Lighter, Psyop
Briana Franceschini, Look Dev/Lighter, Psyop
Matthias Bauerle, Look Dev/Lighter, Psyop
Eric Cunha, Look Dev/Lighter, Psyop
Brian Kim, Look Dev/Lighter, Psyop
Thao Dan Nguyen Phan, Look Dev/Lighter, Psyop
Anne Yang, Look Dev/Lighter, Psyop
Kwan Au, Look Dev/Lighter, Psyop
Susie Hong, Look Dev/Lighter, Psyop
Pat Porter, Lead Animator, Psyop
Nick Dubois, 3D Animator, Psyop
Doug Litos, 3D Animator, Psyop
Zed Bennett, Lead Rigger, Psyop
Ohad Bracha, Rigger, Psyop
Daishi Takishima, Rigger, Psyop
Eric Cunha, Groom FX, Psyop
Ieva Callender, Groom FX, Psyop
Briana Franceschini, Groom FX, Psyop
Chris Santoianni, Groom FX, Psyop
Eban Byrne, VFX, Psyop
Jordan Harvey, Cloth/Hair Sim, Psyop
Scott Hubbard, Cloth/Hair Sim, Psyop
Daishi Takishima, Cloth/Hair Sim, Psyop
Matthias Bauerle, 2D Lead, Psyop
Aaron Baker, Compositor, Psyop
Matthias Bauerle, Compositor, Psyop
Herculano Fernandes, Compositor, Psyop
Manu Gaulot, Compositor, Psyop
Lane Jolly, Compositor, Psyop
Tingting Li, Compositor, Psyop
Carl Mok, Compositor, Psyop
Felipe Hansen, Matte Painter, Psyop
Pedro Lavin, Matte Painter, Psyop
Marie Hyon, Matte Painter, Psyop
Loren Christiansen, Editor, Psyop
