Uniqlo: Together in LifeWear

Last month, the Japanese clothing retailer UNIQLO opened its first store in Delhi, a city that brings together diverse backgrounds and cultures in a new urban environment. As part of the opening, UNIQLO celebrated these individuals who are pushing the city forward in their everyday lives. The "Together in LifeWear" campaign seeks to bring together Delhiites, no matter where they are from or what they do, with UNIQLO's simple, well-designed essentials that are comfortable for their everyday lifestyles. Spanning multiple professions, generations, languages and backgrounds, each person in the campaign has a special connection to the vibes of New Delhi.
Agency: BBH, india