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Pantene: Going Home for the Holidays
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Surveys show 44% of young LGBTQ+ people feel they can't come home for the holidays as their true selves, fearing they won't be accepted. They seek the same thing everyone does: to be surrounded by those who love and welcome them. A new short film entitled "Going Home for the Holidays," developed by Grey, global advertising AOR for Pantene, debuts this week. It aims to raise awareness of the challenges the LGBTQ+ community faces, celebrate and encourage individual pride in who they are and inspire acceptance and inclusion by the broader community. The film features a soulful rendition of the iconic song “I’ll Be Home for Christmas” by the Trans Chorus of Los Angeles interspersed with scenes of their members on the journey home. It ends with the line “Whenever, wherever, however you come home, coming home should be #BEAUTIFULGBTQ . Pantene.”
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