 |
Tv
Pantene: Going Home for the Holidays
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Surveys show 44% of young LGBTQ+ people feel they can't come home for the holidays as their true selves, fearing they won't be accepted. They seek the same thing everyone does: to be surrounded by those who love and welcome them. A new short film entitled "Going Home for the Holidays," developed by Grey, global advertising AOR for Pantene, debuts this week. It aims to raise awareness of the challenges the LGBTQ+ community faces, celebrate and encourage individual pride in who they are and inspire acceptance and inclusion by the broader community. The film features a soulful rendition of the iconic song “I’ll Be Home for Christmas” by the Trans Chorus of Los Angeles interspersed with scenes of their members on the journey home. It ends with the line “Whenever, wherever, however you come home, coming home should be #BEAUTIFULGBTQ . Pantene.”
VP, NA Hair Care: Ilaria Resta Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
