Print ad: Vodacom Mozambique Fashion Week: Unwanted Fashion: Bear

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More than 100,000 marine animals die each year from trash dumped into our planet's oceans. In Mozambique, in addition to the lack of a sustainable recycling system, there is a bad habit of littering along the country's vast coastline, mainly on beaches and especially during the holiday season.
Agency: DDB, Mozambique

December 4 was World Wildlife Conservation Day and in order to draw society's attention to this situation, Mozambique Fashion Week launched the Unwanted Fashion campaign, transforming the trash that is dumped into the oceans in fashion accessories and the animals in digital influencers.

The Initiative wasn’t just live on digital. Also offline, the event's catwalk was entirely built with 5,000 tiles made from 250,000 plastic bottle caps. Mozambique Fashion Week also featured exhibits of sculptures of marine animals and a 6-meter tree, both made from recycled materials and illuminated with energy from solar panels. In all, more than 1 ton of plastic was used to build these works.