Dicopay: Why wait?

Caption:
Imagine if you would have to wait for 30 days for this pizza. With our mobile invoicing service it’s easy to invoice and you avoid all the nagging and waiting. We make sure you have the money within 24 hours. Why wait?

Description:
Dicopay is a mobile invoicing service offering easy invoicing and payment within 24 hours for small business owners. To acquire new customers and to build their brand, we launched a campaign under the concept ”Why wait?” It was printed and distributed on 13 500 pizza boxes on Sodermalm, a part of Stockholm with many small business owners.

We live in a time where we want to be able to see the next episode of our favorite TV show right away, listen to any music we like whenever we want and where the answer to any question can be googled in a matter of seconds. No one wants to wait. Through target group research we realized that small business owners are even less patient and want things to happen. All the time. Therefore, we showed how unreasonable it would be for them to have to wait as long for a pizza as they normally have to wait for their invoices to be paid.