 |
Integrated
Göteborg Film Festival: 50/50 Vision
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Goteborg Film Festival to Challenge One-Eyed Film Industry by Launching 50/50 Vision and Promising Gender Parity in 2020 In Hollywood, 96% of film directors are men. In Europe 81% of films are directed by men. Only 20% of films shown in Swedish cinemas so far this year have female directors. We think this leads to an imbalance that makes the film industry more one-eyed than it needs to be. A film industry with more gender equality would lead to more interesting films with more perspectives and much higher definition.
Agency: Stendahls We want to see those films. We want to see the whole world. We do not just want to represent the film industry as it is, we want to inspire change. That is why half of the films at the 2020 Göteborg Film Festival will be directed by women. We call this initiative “50/50 Vision”. The Göteborg Film Festival would like to start the gender parity year of 2020 by implementing what everyone is talking about: an equal program at a major international film festival. During the 2020 Göteborg Film Festival we will show 200 films by men. We will also show 200 films by women. We believe that allows us to see the most from the world.
Advertising Agency: Stendahls Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
