Inclusive Australia: Somebody Different

Inclusive Australia is a not-for-profit organisation made up of a growing alliance of organisations and high-profile ambassadors that aims to create a society where all people feel they belong and are valued, and difference is respected and celebrated. In partnership with Monash University, Inclusive Australia compiled the Social Inclusion Index - the first research of its kind to measure the overarching issue of social inclusion in Australia.
Agency: Thinkerbell

With social media often propagating groups of ‘sameness’, Inclusive Australia is asking people to follow @_somebodydifferent, Australia’s most diverse Instagram account. Owned by a different person each day, the aim is to encourage Australians to diversify their social feeds, so they can get an insight into different lives and better appreciate people outside their bubble.