TV ad: P.F. Chang: This is Asia

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P.F. Chang's takes viewers on an epicurean adventure that delights the senses in a new campaign via The Richards Group. Travelling to Japan and South Korea, two films and a series of commercials explore the culinary traditions of Ramen and Bulgogi - along with the signature touches chefs add to personalise these iconic dishes. Directed by Lucky 21's Jeff Bednarz and edited by Lucky Post's Sai Selvarajan, each piece is an artful blend where travelogue and tradition meet investigation and inventiveness over delicious plates of food.

Category Other
Client P.F. Chang
Agency The Richards Group, Dallas
Production Lucky 21
Country United States of America
Uploaded 10 December, 2019

Credits

Director
Jeff Bednarz
Executive Producer
John Gilliland
DoP
Mark Thomas

Other credits

Principal: Stan Richards

Brand Management Principal: Dave Kroencke

Creative Group Head: Chuck Schiller

Broadcast Production: Paul Nelson

Brand Creative: Diego Zelaya

Brand Creative: Kyle Schiller

Brand Management: Laurence Glasscock

Brand Management: Carson Nunnally

Head of Production: Teresa Cameron

Still Photography: Ian Kasnoff

Post Company: Lucky Post

Editor: Sai Selvarajan

Assistant editor: Kat Kerr

Colour: Neil Anderson

Sound Design/Mix: Scottie Richardson

Flame: Tim Nagle

Producer: Anne Strock

EP: Jessica Berry

Graphics: Seth Olson

Sound

Music: Earhole Studios

Managing Director: Tom Wiebe - Managing Director

EP: Adam Wiebe

Creative Director: Eric Lambert

Composier/Sr. Audio Engineer: Colin Sipos

Composers: David Blamires and Matt Harting

Sr. Sound Designer, Audio Engineer: Beto Santoyo

Sound Designer, Audio Engineer: Danny Harris

P.F. Chang’s

Chief Operating Officer: John Antioco

Senior Vice President, Marketing and Brand Development: Tana Davila

Director of Brand Marketing: Heidi Bergeron

Vice President, Creative and Design: Jereme Clymer

Culinary Innovation: Michael Dei Maggi

Brand Consultant: Jim Notarnicola

P.F. Chang: This is Asia

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