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Colorado Gives Day: Emoji Dick
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To generate support for "Colorado Gives Day," December 10, on which Coloradans are urged to support any of hundreds of registered local nonprofits, the advertising focuses in on, not those deserving causes, but on a rather undeserving charity recipient, Fred Benenson, who pulled in $3600 in crowd-funding to publish "Emoji Dick," which is Herman Melville's classic, translated into emoji. After proudly describing his completed project, Benenson reluctantly admits what a good many viewers might already be thinking: that they could probably find more useful and more worthy causes to give their money to.
Agency: TDA_Boulder
Account Coordinator: Megan Cavanaugh Related |
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