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PayPal / FA: Most Meaningful ChristmasesThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Mob Sport collaborated with Cake (the Sports and Entertainment hub of Havas) to produce a Christmas-led project for PayPal and the FA, showcasing three of the England women's football team: Lucy Bronze, Nikita Parris and Georgia Stanway. Focused around memories of family Christmases at home, each player described their most meaningful gift they received as a child. Shot within a constructed white box, we projected home video footage onto each wall, capturing the moments of the three girls opening their most treasured gift. Shot in the Futsal Arena at St Georges Park, there was the requirement for the VFX team to clean up the area around the white box, to convey a sheen, polished and finessed end product. The concept was ideated and brought to life by director Ben Jones, who had wanted to execute the atmospheric setting for a while.
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