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Skoda: Will & Chuck
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This year ŠKODA’s results were even stronger than last, with +12.6% registration in France by the end of November 2019, even as the automotive market is in stagnation. Even more notable, their communication has increased, with the help of its agency Rosapark: "Ugly in the 90's" which won picked up a number of awards, notably an Effie Gold in 2019...), as well as "Doug The Dog"", campaigns that make ŠKODA the most creative car brand on the market. These campaigns prove that ŠKODA dares to be original and offbeat in order to surprise and appeal to consumers through ad creation. So to shine the light on ŠKODA's innovative wherewithal, Rosapark decided to wow us with a new campaign. This time the focus is on the ŠKODA key, which can store the settings of each driver.
Co-founders: Jean-Patrick Chiquiar, Gilles Fichteberg & Jean-François Sacco Related
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