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France Télévisions: A Strange Snowmam


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Through a film telling the story of a little girl who decides to make a snowman like no other, France Televisions and MullenLowe Group France remind us in of the importance of being with family during the Christmas holidays. The film launched on 10th of December on all France Televisions channels. This campaign is the first piece of work from MullenLowe Group France for France Televisions as the agency has just been chosen to manage all advertising activities for the group. MullenLowe Group France, which succeeds Publicis, was appointed the business following a competitive pitch.
Credits Other credits

Agency leads: Charlie Bouchet, Philippe Adenot.

Creative Director France TV : Eric Rinaldi.

Music: SIA « Snowman »

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