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On the Beach: John - Everything’s Better on the Beach
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Uncommon launches its first work since winning the business for beach holiday specialists On the Beach. The new campaign aims to grow the brand’s reach, drive fame and recognition both offline and online, whilst capturing a unique voice. In a homogeneous category which engages in feature wars, the new essence for the brand wants to capture the dreaming moment of booking a holiday. Highlighting the childhood myth of the beach – it’s peace, tranquillity and ability to free any state of mind. ‘Everything’s Better on the Beach’ speaks to the power of that restful feeling on a beach, reflecting its universal healing nature against a hyperbolic modern outlook of the world we live in today. The new films, created by Uncommon, tell the worst possible series of unfortunate events that could befall a person with equal comedic value. From Sally’s parents (yes plural) sleeping with her best friend to Jessica poisoning her child’s entire school with dodgy cupcakes – no matter how bad your week has been, it doesn’t feel so bad when you’re on the beach. Sally’s story is accompanied by spoof website thesuburbancowboys.com – showing hilarious shots of Sally’s best friend Sarah with her parents in suggestive scenes. These amusing scenarios are told by the truly iconic badass voice of rock icon Iggy Pop. Iggy’s grit against the subtle sound of the waves breaking, brings weight to the stand-out stillness of the work.
Editor: Saam Hodivala @ Work Editorial Related |
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