PSA: Coal for Christmas: An Open Letter to Santa

With a week to go to the big gift-giving day, if anyone's still unsure what to get their children, here's the answer: Coal. That's what a bunch of 3-10-year-olds are asking for in a new 'Open Letter to Santa' Christmas video that launches today. Everyone knows children get a lump of coal for Christmas if they're on Santa's naughty list - so why are these youngsters happily asking for coal instead of toys? To stop the silly grown-ups from burning it, of course.
Agency: Anomaly, London

The video release comes hot on the heels of last week's global UN climate change meeting (COP25) in Spain. There, Greta Thunberg and her fellow campaigners lambasted attendees for ignoring the elephant in the room – humanity’s need to transition from fossil fuels – while instead looking for "elaborate ways to carry on polluting while pretending not to". Echoing this, the touching ‘letter to Santa’ sees kids tell him that it’s the legacy energy companies burning fossil fuels who should really be on his Naughty List. The video was made by Anomaly, a global team of creatives, designers, editors and animators. Each year they make a festive video with a difference. This year they decided to focus on the climate crisis, because, as London-based creative director Matt Roach puts it, 'the Christmases of our future depend on it.'