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End Youth Homelessness’ (EYH), a national movement of local charities, has launched a new OOH poster campaign with creative from advertising, media and music agency Truant London and … read moremedia provided by Jack. EYH’s message is striking; 22,000 young people face homelessness this winter. As such, Truant’s concept visually tears apart the commonly used phrase 'HOME SWEET HOME' in order to depict the message that homeless young people have nowhere to call home. Instead, their family lives are often broken ones; a recent study reveals that more than half of homeless young people are forced into homelessness because of family breakdown. Independent creative out-of-home agency, Jack, generously donated media for the campaign, which will appear in 105 poster sites across London, Bristol, Birmingham, Cardiff, Manchester, Sheffield, Glasgow and Edinburgh. The campaign aims to raise awareness of EYH’s Housing Fund, which will support young people who are facing homelessness, into their own homes. The Fund will provide the practical help they need to find and move into a suitable home, as well as offering bursary and bond schemes to tackle prohibitive upfront costs. The 22,000 figure lays bare the worrying number of young people with nowhere to call home this Christmas; comparable to more than the capacity of a sold-out gig at The O2 arena in London (20,000). While most of us will be spending the festive season enjoying family and the comforts of home, many young people won’t have this luxury.
read less...Graphic Design: Mark Jump, Ramsey Chapman
Account Team: Linn Frost, Georgie Wise
Creative out-of-home agency: Jack (Head of Marketing
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