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Halo Top: the (un)wanted envelopewanted envelope.jpg?height=400&width=400&image=/files/print/2019/Dec/tn_111657_1576684356_HaloTop_The (un)wanted envelope.jpg)
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To launch an 'ice cream for adults' brand in the Netherlands, we hacked the most adult time of the year: tax season, symbolized by the Dutch Tax Authority’s 'Blue Envelopes'. Iris created lookalike letters that, instead of warning grown-ups, rewarded them for surviving this period with free ice cream.
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