Scapegrace Gin: How to influence. Your Welcome.

To launch Scapegrace Gin's RTD we created a influencer campaign that in itself was a meta satirical commentary on influencer marketing. Using an 'influencer kit' to ask them to take the 'perfect' sponsored post (the classic product in hand shot that seems all to common these days). We provided the people of influence with a classic summer background and instructions on how to pose right down to the centimetre so that it looked like the drink was being consumed at the beach. Do influencers have it too easy? In this case they really did.
Agency: Motion Sickness