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Fastrack: What You Heart Now
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Fastrack has introduced its latest smart band offering, Reflex Beat. Lowe Lintas Bangalore has conceptualised a campaign to build interest in Reflex Beat's Active Heart Rate Monitor feature through which consumers can keep track of their heartbeat. This campaign is aimed at Gen-Z, who are self-aware, born to create, talented and unafraid to show their authentic selves. Mindful of their choices, they lead with their hearts. 'What you heart now' mirrors this boldness to follow whatever makes the heart tick - whether unconventional or just vanilla. It encourages the youth to own their choices and uphold their unique identity.
Account Management: Hari Krishnan, Bhupender Agarwal, Radhika Bhattacharya, Ritisha Mondal |
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