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Nike: Time To Be Heroes
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After the success of 'Juntas Imparables' in 2018, Nike returned to work with The Lift in Mexico City to create the latest Just Do it campaign 'Time To Be Heroes'. Directed by Loren Denis from Superprime, 'Tiempo de Ser Héroes' tells a series of stories about unexpected female athletes as an invitation to celebrate the passion and spirit of Mexican athletes and to encourage and inspire others.
Agency: Wieden + Kennedy, Portland
Nike Communications Director: Gabe Folick Related |
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