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Outdoor
ISSA (International Student Soccer Association): Paper ball Ambient
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The International Student Soccer Association (ISSA) chose PALM Arnold to communicate their love of the game around the city of Montreal. The first campaign developed by PALM is an interactive print ad that appeared in newspapers and on campuses. The ads encourage the consumer to crumple up the soccer ball patterned ad and play a spontaneous pick up game hence spreading the love of the sport throughout the city.
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ISSA (International Student Soccer Association): Paper ball Ambient
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