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Haven Holidays: The Beach Boy
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Iris and Haven have launched a new brand campaign to highlight Haven's winning formula for a UK coastal break. Launching on Boxing Day, 'The Beach Boy' embodies the feeling of freedom by the coast that a Haven holiday offers - a breath of fresh air from the routine and restrictions of day-to-day urban life. The hero film was directed by Vince Squibb through Academy Productions and is set to the soundtrack of 'Swords of a Thousand Men' by Tenpole Tudor. The 60” spot brings to life the imagination of a small boy playing on the beach with his dog, we see the young star victoriously speeding along the UK shoreline in a magnificent horse-drawn chariot with onlookers watching in awe - the epic spot then brings us back to reality when we realise this is a glimpse into the boy’s vivid imagination, propelled by the possibilities of fun a Haven beach break can offer. The story continues with two DRTV ads set in a Haven holiday park, directed by POPS Productions. The two spots, one created for holidaymakers and the other for holiday home owners, see our hero bump into some unexpected guests – Team GB’s Tom Daley and Denise Lewis respectively, whilst highlighting the benefits of owning a Haven Holiday Home at any one of its 38 locations across the UK. The campaign marks the first time we see Haven’s sponsorship with Team GB come to life.
Executive Strategy Director: Rich Edwards Related
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