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British Airways Holidays: Clever You
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British Airways Holidays launched a new campaign in the UK on Boxing Day, the 26th December. The concept, created by Ogilvy, was shot by acclaimed comedy director, Merman's Juliet May, of Motherland fame. It takes a different approach to traditional holiday advertising by using relatable social scenarios to demonstrate the savviness of British Airways Holidays' customers. The British Airways Holidays 'Clever You' campaign plays on people's competitiveness when it comes to holiday conversations, and the fact that how we feel on the inside isn't always expressed on the outside. Ultimately it tells us that when it comes to booking a break, British Airways Holidays is the smart choice. The advert reflects the quality and value of British Airways Holidays, where consumers can create their perfect holiday from a range of carefully selected hotels, car rentals and experiences, all bundled with British Airways flights, to a choice of over 700 destinations.
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