TV ad: Oreo: Kung fu

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For the Chinese Lunar New Year, Mondelez SEA launched the new Oreo Red Velvet variant of the beloved cookie. Perfect timing, considering how auspicious and relevant the color red is to Chinese New Year, and Chinese culture.
Agency: FCB, Jakarta

In this TVC, a kid is itching to dig into a plate of Oreos before the family dinner. His dad, who’s decorating the house with red objects, tells him he can do so when everything in the house is red. The kid playfully engages in a kung fu fantasy where he’s using his imaginary tricks to change everything to red…objects that we can see are already red. His dad sees this and playfully switches the plate of regular Oreos with a plate of new red velvet ones, surprising the boy, who is now tricked by his dad.