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DRINKING AND DRIVING AFTERTASTES: BEER
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South Africa records 14 000 deaths on our roads annually, or 1500 every month, of which almost 60% are drinking and driving-related.
Not only are South Africans among the highest consumers of alcohol in the world, the country is also the worst in the world for drunk driving, this according to numerous international surveys and most recently, the SAPS Crime Statistics report 2018/2019 which reported 82,912 cases of drunk driving over the same period – and these are only the incidents reported to the police. TOPS at SPAR, as South Africa's largest liquor retailer, wanted to give people a taste of the long-term effects that irresponsible drinking may have. A campaign that speaks to the inconceivable after-effects of drinking and driving. The campaign touches on the feelings and regrets that people will live with after deciding to drink and drive - emotions, memories and consequences that will linger on their consciences for the rest of their lives.
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