Heinz: Beanz Meanz Vegan

Heinz Beanz is throwing its support behind everyone tackling Veganuary this month in a new marketing campaign from Havas London. A variety of encouraging, helpful and celebratory out-of-home, press and paid social ads will run throughout the month under the banner 'Beanz Meanz Vegan' - a timely twist on the brand's iconic slogan 'Beanz Meanz Heinz' - in a bid to remind the huge number of Brits undertaking Veganuary 2020 that the much-loved food classic just happens to be vegan too. The campaign will be supported by a limited-edition range of ‘Beanz Meanz Vegan’ cans, which are available exclusively from Ocado while stocks last. As well as raising awareness of its vegan credentials, the campaign aims to position Heinz Beanz as an easy, affordable option for those committing to a month of veganism this January.