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Jupiler: Drive Responsibly
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In 1992 Belgian brewers added a warning message to their commercials, the message was 'beer brewed with love, to be consumed with care.' After 27 years of airing this message Belgium still has one of the worst drink and driving records. 1 in 4 Belgian drivers admits to driving under the influence in the past month so which is why Belgium's biggest beer brand Jupiler introduced a new warning message in this campaign. 'Cars built with love are to be used with care,' but the message didn't air during their own ads, BBDO Brussels bought the media space right behind car ads on radio and TV for Jupiler.
Head Of Production: Patricia Van De Kerckhove Related |
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