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Health Service Executive: Quit
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The Health Service Executive has today launched the latest Quit Campaign, a quit smoking campaign created by JWT Folk, that seeks to make a positive impact on the health of the nation by encouraging the smoking population to quit for good. The campaign features real smokers and uses their explanations on smoking as impactful voiceover commentary in the powerful TV advert. Throughout the campaign, excuses to keep smoking are contrasted with the dangers of smoking and the effect it has on people who smoke, their families and loved ones. The campaign also highlights people’s many motivations to quit and shows the best steps a smoker, and their community, can take to support them in making a successful quit attempt. Based on the insight that if you can commit to stop smoking for 28 days you are five times more likely to quit for good, the campaign will target smokers who have tried or planned to quit smoking in the past but failed. It will strive to ensure these smokers believe that they can get the support that they need to succeed, including help from the HSE Quit team. There are supports available free of charge from the HSE that will double the chance of success. It also calls on all of us to support the people who smoke in our lives to quit.
Creative Partner: Karl Waters Related |
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