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Volkswagen Passenger Cars: The No Show Room
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You might need a pair of skis to reach the Volkswagen Passat that's been hidden somewhere in Sweden. But if you find it, you can have it. The stunt, dreamt up by agency NORD DDB and in partnership with the national ski team, is called 'The No Show Room.' The competition is a scavenger hunt, basically. The person who finds the secret 'showroom' first - a mirrored box hidden somewhere int he snowy Swedish wilds - claims the car. The automaker has been dropping clues in various locations (including social media, of course) between January 2nd and January 21st. To promote the hunt, the campaign includes TV spots, featuring members of the Swedish ski team passing the showroom in its stunning location, as well as social media, print and digital.
Client Director: Maja Björklén Related |
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