A first for NOVA Entertainment and perhaps for Commercial radio in Australia, the NOVA Interrupted campaign saw our host brand, Guzman Y Gomez invite other national brands into their … read moreschedule, for their ads to be interrupted by GYG company founder and CEO Steven Marks.
Including 30sec, 15sec and AVC commercials, the Interrupted ad break featured 3 different partner brands (per break), each “bumped into” by Guzman Y Gomez, essentially giving GYG “ownership” of the break.
This pro-active, creative initiative resulted in a high-frequency, 4 week campaign, partnering with Anytime Fitness, OMF and Finder.com.
Cut-through was instantaneous and response hugely positive, as our audiences and industry colleagues were caught by surprise in our ad-break.
The NOVA Interrupted campaign is the result of truly strategic ideation and strong client relationships that enable partnering of previously un-associated brands and seamless execution of a brave campaign.
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