CÉSAR&CHARLES: The Mythos

CESAR&CHARLES is a fresh addition to the Czech Street apparel scene, having recently launched to the market in a campaign by Isobar Czech Republic, the brands' strategic business partner. The agency helped establish a provocative overall creative expression for the brand, including creating it's visual identity, and an eye-popping campaign Titled 'The Mythos' including brand film, teaser and posters. The visual language created by Isobar references urban and pop culture with bright patterns, typography and the popular CESAR&CHARLES fluorescent stripe motif. Used as a waistband and as reigns, the belt is a central motif that symbolises both power and defiance – two important elements of any streetwear brand. The brand story is told in a Fashion film, ‘The Mythos’ showing the CÉSAR&CHARLES tube defying the category, gender and societal norms and embracing their own individual sense of style.